Week 8 EOC: Subliminal Messaging

Subconscious stimuli messaging in advertisements are known as subliminal advertising.  Subliminal advertising uses subtle imagery, sounds, and content to attempt to influence the subconscious mind into making purchases of finding something to be appealing. http://www.wisegeek.com/what-is-subliminal-advertising.htm “The subconscious mind is the most delicate part of the most delicate apparatus in the entire universe … It is not to be smudged, sullied or twisted in order to boost the sales of popcorn or anything else.” http://www.salon.com/1999/09/27/persuaders/print

The history of subliminal advertising started in 1957.  James Vicary, a market researcher inserted the words “Eat popcorn” and “Drink Coca-Cola” into a movie.  Vicary is credited with putting the term subliminal advertising into place, a claim that caused the US Central Intelligence Agency to write a complete report about this practice. This caused obvious subliminal advertising to be banned from all advertising in the United States by 1958.   

http://www.businessinsider.com/subliminal-ads-2011-5?op=1

Quick flashes of images shown in movies or television are some of the most common forms of subliminal advertising.  Most consumers don’t notice right away, but they have an influence on the mind.  Back-masking is what this is often referred to in the music and film industry.  “Once clients look at things in a semiotic way, they never go back,” says Virginia Valentine, president of Semiotic Solutions, whose clients include Coca-Cola, Mazda, Safeway, and SmithKline Beecham. http://www.salon.com/1999/09/27/persuaders

 “It gives them such an advantage over their competitors,” Cohen tells me. “When they own the consumer mind — when they create such a perfect fit with her underlying identity needs — they become that much more powerful … It’s fascinating to see how far companies have come in recognizing that.” Dr. Sam Cohen, president of PsychoLogics. http://www.salon.com/1999/09/27/persuaders

 

Week 7 EOC; PEST

TOMS

 

Blake Mycoskie founded TOMS in 2006.  Blake went to Argentina and was inspired by the poverty and health conditions. This was unintentionally.  Many children were walking barefoot in Argentina, he then recognized the traditional Argentine alpargata shoe.  Blake wanted to make alpargata for the U.S. market. 

TOMS gives shoes and eyewear in over 60 different countries.  Since 2006 TOMS has given 10 million shoes.  TOMS shoes are always given to children through humanitarian organizations who incorporate shoes into their community development programs. 

TOMS has given eyeglasses in over 10 countries.  Since 2011, TOMS has provided eyewear to 150,000 people in need.  TOMS provides prescription eyeglasses, medical treatment and or sight saving surgery.

POLITICAL -       Gives a pair of shoes for children in need for every shoe bought. -       Gives a pair of eyeglasses for every pair sold -       Cultural values ECONOMIC -       Profit made after 2 years in 2008 -       Given 10 million shoes -       Given 150,000 glasses SOCIO-CULTURAL -       Marketing is economical due from celebrity endorsement, social networking sites and shoe wearers -       Loyal customers -       “Story Telling Customers” TECHNOLOGY -       Social Networking sites -       Style of shoe is classed as a low tech product -       New designs -       New Styles -       Seen as “Electronic Super highway”

Week7 BOC: Largest Retailers

Who is the largest retailer?  Who is the world’s largest retailer?  Who is the largest fashion retailer? Who is the largest global retailer?

Wal-Mart is the nations largest retailer here in the nation (U.S.). Wal-Mart opened it’s first doors in Arkansas on July 2, 1962 and founded by Sam Walton. Kmart and Target opened that same year.  38 locations opened by the year 1970.  In 1991 Wal-Mart begin to expand internationally.

 According to Global Powers of Retailing report, more than 30% of the 250 largest retail companies are based in the United States.  The retail industry is dominant in the U.S. 32 of the 100 largest retail chains that are largest in the world are grocery store and or supermarkets. 

http://retailindustry.about.com/od/topusretailcompanies/a/us_2013_worlds-largest_retail_companies_chains_retailers_biggest_American_globalpower.htm

http://retailindustry.about.com/od/worldslargestretailers/a/us-2013-worlds-largest_biggest_best_retail_grocery-stores-supermarkets_chains_ranking.htm

http://www.fool.com/investing/general/2013/07/02/how-wal-mart-became-the-worlds-biggest-retailer.aspx

 

The world’s largest fashion retailer is Zara.  Zara is Spain based company.  They opened 49 more stores worldwide.  The total number of outlets for them is 6,058 around the world.  http://www.ibtimes.com/inditex-worlds-largest-fashion-retailer-posts-weakest-profit-growth-years-cool-europe-spring-kept

 

7-Eleven is the top national convince store.  It ranked number 37 on the list of top retailers. This started out as an ice house in Dallas, Texas back in 1972. The company operates, franchises and licenses more than 8,600 stores in the U.S. and Canada. Outside of the U.S. and Canada, there are more than 42,300 7-Eleven and other convenience stores in Japan, Taiwan, Thailand, South Korea, China, Malaysia, Mexico, Singapore, Australia, Philippines, Indonesia, Norway, Sweden and Denmark.

http://www.cspnet.com/news/general-merchandise/articles/stores-2013-top-100-retailers-list-shows-continued-growth

http://corp.7-eleven.com/aboutus/tabid/73/Default.aspx

 

"The evolution of consumer expectations, the emergence of new business models and the proliferation of new technology have set retailers on a course of reinvention," said Susan Reda, editor, STORES Media.

http://www.cspnet.com/news/general-merchandise/articles/stores-2013-top-100-retailers-list-shows-continued-growth

1.     Wal-Mart $328,704,000 sales USA- $467,896,000 Sales Global

2.     Kroger $92,165,000 Sales USA $92,165,000 Sales Global

3.     Target $71,960,000 Sales USA $71,960,000 Sales Global

4.     Costco $71,042,000 Sales USA $97,062,000 Sales Global

5.     The Home Depot $66,022,000 Sales USA $74,754,000 Sales Global

6.     Walgreens $65,014,000 Sales USA $66,977,000 Sales Global

7.     CVS Caremark $63,688,000 Sales USA $63,863,000 Sales Global

http://www.stores.org/2013/Top-100-Retailers