Week 7 EOC; PEST

TOMS

 

Blake Mycoskie founded TOMS in 2006.  Blake went to Argentina and was inspired by the poverty and health conditions. This was unintentionally.  Many children were walking barefoot in Argentina, he then recognized the traditional Argentine alpargata shoe.  Blake wanted to make alpargata for the U.S. market. 

TOMS gives shoes and eyewear in over 60 different countries.  Since 2006 TOMS has given 10 million shoes.  TOMS shoes are always given to children through humanitarian organizations who incorporate shoes into their community development programs. 

TOMS has given eyeglasses in over 10 countries.  Since 2011, TOMS has provided eyewear to 150,000 people in need.  TOMS provides prescription eyeglasses, medical treatment and or sight saving surgery.

POLITICAL -       Gives a pair of shoes for children in need for every shoe bought. -       Gives a pair of eyeglasses for every pair sold -       Cultural values ECONOMIC -       Profit made after 2 years in 2008 -       Given 10 million shoes -       Given 150,000 glasses SOCIO-CULTURAL -       Marketing is economical due from celebrity endorsement, social networking sites and shoe wearers -       Loyal customers -       “Story Telling Customers” TECHNOLOGY -       Social Networking sites -       Style of shoe is classed as a low tech product -       New designs -       New Styles -       Seen as “Electronic Super highway”