Week 10 EOC: Dream Job

Job Summary

Company

Rudkin Productions

Location

Boerne, TX 78006

Industries

Advertising and PR Services

Job Type

Full Time

Years of Experience

2+​ to 5 Years

Education Level

Bachelor's Degree

Career Level

Experienced (Non-Manager) Account Executive – Advertising

RUDKIN PRODUCTIONS in Boerne Is Seeking An Immediate Account Executive.​ 

Only previous Advertising Agency AE’s will be considered for this position.​ 

Work a 4-day workweek – 8am to 6 pm (M-Th).​ 

The ideal candidate must be highly organized, detailed oriented and able to manage deadline-driven projects.​ Extensive previous print production knowledge a MUST! Outgoing and good communication skills.​ Work closely with clients and agency staff to coordinate the details of the day-to-day running of campaigns as well as taking on the administrative andorganizational work to ensure that projects are completed on time and in budget.​ Need to be able to meet multiple deadlines and prioritization of tasks; has hands-on experience conducting media research, vendor coordination, processing of ads, public relations and developing media plans; create and set budgets for creative projects as well as web & social; can manage the creative development and production processes as well as write light copy and light PR.​ Reviews all creative and media work prior to submitting to client.​ This person will be responsible for independently managing his or her own accounts and previous agency experience is required.​ Please do not apply if you have not worked in an advertising agency as an Account Executive or Account Coordinator.​ 

Qualifications
• BA/​BS degree in marketing, advertising, communications or related field
• Minimum of 3+​ years experience in an ADVERTISING AGENCY in related job - MUST!!!
• Previous extensive print production – MUST!
• Previous experience as primary liaison with clients
• Attention to detail and ability to juggle multiple, conflicting deadlines
• Extensive research & vendor relationships
• Knowledge of web, social and interactive mediums
• Light Copywriting & PR
• Experience in ad placement & light media buying
• Ability to go cold call and work on new business
• Creativity and the ability to develop strong relationships with clients
• A proactive and highly organized approach with an ability to work with a broad range of people from creatives to clients
• Ability to work under pressure and assimilate large quantities of information with attention todetail
• Excellent communication, interpersonal and team skills

Your Brand Succeeds, We Succeed

“Great brands are like novels that you can’t put down”(ch3 pg 77)

"Your Brand Succeeds, We Succeed"

Our tagline is something we mean at Cierra Marie.  We Truly mean that we succeed when you succeed.  We create and manage brand value by making the brand central to the business’s strategic aims. 

5 Key Talents

To influence clients with creative concepts is what Cierra Marie does.  Helping someone else with success is my own success.  Bringing the confidence in knowing what consumers are seeking for with extensive research behind concepts and ideas. To promise you only the most impeccable work for you.  

Statement of Your Specialty

“A marketing- or brand-dominated business depends for its survival on its customers’ goodwill”.  Satisfying the consumers and clients is the most important for any business. This is where my confidence comes in to play where I know I can do that.  I have the creative skills and design skill to make it happen. Developing concepts and ideas is what Cierra Marie does.

Top Five

I like to think of myself as designer is every way. Designing is what I do if it’s designing a concept and idea or something physical. “A good designer will not mimic a trend, but use it to create something new. The best designers start trends.”

(Ch.5 pg122) When I come up with an idea I try to as original as I can.

 Developing ideas and concepts is my strongest skill. “Many people view branding as simply creating an identity for a company composed of a logo, a name and an identifiable style.”(Ch.1) Branding is so much more than that.

Being able to research f or your ideas and concepts is an important skill to have.  “To understand what’s behind a brand, you need to take a look at its history, its maturity, its market positioning and its environment. (Pg 45 chapter 2)” When it comes to the research part of branding that’s what I enjoy the most.  In order to brand and concept ideas you need to do the research first. 

To persuade people is a skill you have to acquire to if you want to  be in the creative business.  You need to be able to sell ideas, yourself and your as the brand. This is where you need to make sure you are confident. You need to make your clients believe in you. “Behind the brand is careful business management controlling the way the brand expresses itself.” (More Than A Name: An Introduction to Branding Pg. 22)

Learning to be confident was not easy for because I was always shy.  Working in sale jobs where I have to work with guests and clients I had no choice but to come out of my shell and be confident or at least act it.  Consumers will not believe you if you don’t even believe in yourself. “With a product brand you can spend 75 per cent of your time, money and energy trying to influence customers and 25 per cent on everything else, while with a service brand you have to spend at least 50 per cent of your time and money influencing your own people. In order to get an effective service brand, people have to be taught to live the brand they work with”(ch.7 pg 193 Wally Olins, Wolff Olins) .  You can’t go anywhere without confidence as a skill.

Talents

“Brands used to be impenetrable forces; there used to be a magic and a mystery to how things happened and where they came from, most people didn’t care then, but now they do.”  (Ralph Ardill, Experiential Consultant ch.2) Ever since I was younger I’ve been the creative type.  I can’t not ever remember a time where I wasn’t wanting to create some sort of art.  You could always find me in the arts and crafts departments in the store.  I’ve never realized that what I was doing was something special. Being creative was a natural and normal trait to me.

I remember being young and the one to always come up with the ideas.   I was the original plan maker in class.  I would bring in the supplies to make projects more creative and help out my classmates for theirs.

My creativity I would say comes from my grandmother on my mother’s side.  I would always watch and help her with floral arrangements that she would put together to sell.  She taught me how to sew and would take me to fabric stores to make my own Barbie clothes.

I am named after my grandma, Marie, which is my middle name.  My brand name comes from that name, Cierra Marie.  " Essentially branding yourself is a self-development technique made easy by perceiving yourself as a brand. By being your own brand, you are able to view yourself objectively, and that is the power of personal branding."(Ch.5 pg 149) I use my middle name instead since my middle name can’t change.  My grandparents would always sing this little line “Cierra Marie, lives in a tree,” every time they would see me( not so much now that I’m older).

“It is important for the designer to understand the context of the brand they are working with and why it exists. To understand what’s behind a brand, you need to take a look at its history, its maturity, its market positioning and its environment.”

(Pg 45 chapter 2)

Passions

“Fun is a way of enhancing the brand experience and giving a good impression” (ch.5 pg. 137).   When working in the creative business and or field it is important to have fun.  Having fun is a number one passion.  Without fun, then we would hate our jobs and careers. Being creative is fun. “Greater individual wealth, awareness of trends, accessibility and choice have also made people more confident in expressing themselves as individuals.” (Ch.5 pg. 131)

Creativity is not only our passion it’s our job.  Without creativity we would not have a job.  Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

Being creative and satisfying your clients is a phenomenal feeling.  We want to do everything to satisfy the client and their brand. Without being creative we cannot offer the services that you are in need of. “The brand should offer differentiation, based on an understanding of what the audience wants, and a passion and belief in the product or service. (ch4. Pg114)”

Core Values

“It is important for the designer to understand the context of the brand they are working with and why it exists. To understand what’s behind a brand, you need to take a look at its history, its maturity, its market positioning and its environment.” (Pg 45 chapter 2)

Brand style comes from the core – that is, the values of the brand. Brand values are the belief systems behind the brand. They are usually described as succinct adjectives that are often associated with archetypal characteristics (Ch3 pg 82)

At Cierra Marie, we live by our core values to serve our clients with only the best.  This is the essence of our existence? This is what we offer and how clients perceive us as an entity. “With a product brand you can spend 75 per cent of your time, money and energy trying to influence customers and 25 per cent on everything else, while with a service brand you have to spend at least 50 per cent of your time and money influencing your own people. In order to get an effective service brand, people have to be taught to live the brand they work with”

(ch.7 pg 193 Wally Olins, Wolff Olins)

Innovation – Pursuing new creative ideas that have the potential to change the world.

Passion-Putting the heart and mind in the work to get the best

Quality-Giving the best and unmatched results for all round satisfaction.

Commitment – Committing to great product, service, and other initiatives that impact lives within and outside the organization.

Primary Product

Some brands are so recognized by their design, products or tone of voice, they do not need to promote themselves through a logo. If the name is not known and the campaign or product is good, people will investigate the brand for themselves. As a consequence, branding is now becoming more subtle and clever. (Ch. 5 pg 134)"
 Cierra Marie Developments is a branding consultant firm that process and merges business strategy with creative flair. At Cierra Marie we help with brand advising and brand strategy.  Creating your brand is as important to us as it is to you.  “Market researchers play a key role in defining the brand audience and their needs. This will be fed into the creative process as part of the brief to the brand, advertising or design agencies, including media planners who decide what media to target. (Ch.4 pg 106)” 

Whether your brand needs a name, a new look or better direction, we will guide you through our proven process with industry-specific expertise. We approach every project with a unique combination of strategy and imagination. We will offer expert recommendations and insights on how to revitalize branding.  “Wider competition, increasing client expectations and a need to recruit the best people are just some of the factors driving a change in business communications” (ch.4 pg 114)
 Our services include verbal branding, visual branding, brand strategy, and research and analysis. 

Week 8 EOC: Subliminal Messaging

Subconscious stimuli messaging in advertisements are known as subliminal advertising.  Subliminal advertising uses subtle imagery, sounds, and content to attempt to influence the subconscious mind into making purchases of finding something to be appealing. http://www.wisegeek.com/what-is-subliminal-advertising.htm “The subconscious mind is the most delicate part of the most delicate apparatus in the entire universe … It is not to be smudged, sullied or twisted in order to boost the sales of popcorn or anything else.” http://www.salon.com/1999/09/27/persuaders/print

The history of subliminal advertising started in 1957.  James Vicary, a market researcher inserted the words “Eat popcorn” and “Drink Coca-Cola” into a movie.  Vicary is credited with putting the term subliminal advertising into place, a claim that caused the US Central Intelligence Agency to write a complete report about this practice. This caused obvious subliminal advertising to be banned from all advertising in the United States by 1958.   

http://www.businessinsider.com/subliminal-ads-2011-5?op=1

Quick flashes of images shown in movies or television are some of the most common forms of subliminal advertising.  Most consumers don’t notice right away, but they have an influence on the mind.  Back-masking is what this is often referred to in the music and film industry.  “Once clients look at things in a semiotic way, they never go back,” says Virginia Valentine, president of Semiotic Solutions, whose clients include Coca-Cola, Mazda, Safeway, and SmithKline Beecham. http://www.salon.com/1999/09/27/persuaders

 “It gives them such an advantage over their competitors,” Cohen tells me. “When they own the consumer mind — when they create such a perfect fit with her underlying identity needs — they become that much more powerful … It’s fascinating to see how far companies have come in recognizing that.” Dr. Sam Cohen, president of PsychoLogics. http://www.salon.com/1999/09/27/persuaders