Core Values

“It is important for the designer to understand the context of the brand they are working with and why it exists. To understand what’s behind a brand, you need to take a look at its history, its maturity, its market positioning and its environment.” (Pg 45 chapter 2)

Brand style comes from the core – that is, the values of the brand. Brand values are the belief systems behind the brand. They are usually described as succinct adjectives that are often associated with archetypal characteristics (Ch3 pg 82)

At Cierra Marie, we live by our core values to serve our clients with only the best.  This is the essence of our existence? This is what we offer and how clients perceive us as an entity. “With a product brand you can spend 75 per cent of your time, money and energy trying to influence customers and 25 per cent on everything else, while with a service brand you have to spend at least 50 per cent of your time and money influencing your own people. In order to get an effective service brand, people have to be taught to live the brand they work with”

(ch.7 pg 193 Wally Olins, Wolff Olins)

Innovation – Pursuing new creative ideas that have the potential to change the world.

Passion-Putting the heart and mind in the work to get the best

Quality-Giving the best and unmatched results for all round satisfaction.

Commitment – Committing to great product, service, and other initiatives that impact lives within and outside the organization.