Wednesday, September 4, 2013

Primary Product



Some brands are so recognized by their design, products or tone of voice, they do not need to promote themselves through a logo. If the name is not known and the campaign or product is good, people will investigate the brand for themselves. As a consequence, branding is now becoming more subtle and clever. (Ch. 5 pg 134)"
 Cierra Marie Developments is a branding consultant firm that process and merges business strategy with creative flair. At Cierra Marie we help with brand advising and brand strategy.  Creating your brand is as important to us as it is to you.  “Market researchers play a key role in defining the brand audience and their needs. This will be fed into the creative process as part of the brief to the brand, advertising or design agencies, including media planners who decide what media to target. (Ch.4 pg 106)” 


Whether your brand needs a name, a new look or better direction, we will guide you through our proven process with industry-specific expertise. We approach every project with a unique combination of strategy and imagination. We will offer expert recommendations and insights on how to revitalize branding.  “Wider competition, increasing client expectations and a need to recruit the best people are just some of the factors driving a change in business communications” (ch.4 pg 114)
 Our services include verbal branding, visual branding, brand strategy, and research and analysis. 

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