Passions

“Fun is a way of enhancing the brand experience and giving a good impression” (ch.5 pg. 137).   When working in the creative business and or field it is important to have fun.  Having fun is a number one passion.  Without fun, then we would hate our jobs and careers. Being creative is fun. “Greater individual wealth, awareness of trends, accessibility and choice have also made people more confident in expressing themselves as individuals.” (Ch.5 pg. 131)

Creativity is not only our passion it’s our job.  Without creativity we would not have a job.  Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

Being creative and satisfying your clients is a phenomenal feeling.  We want to do everything to satisfy the client and their brand. Without being creative we cannot offer the services that you are in need of. “The brand should offer differentiation, based on an understanding of what the audience wants, and a passion and belief in the product or service. (ch4. Pg114)”